Experiment 5IVE

Directed by: Pyotr Buslov, Aleksandr Veledinskiy, Igor Voloshin, Andrey Zvyagintsev, Alexei Popogrebsky

Experiment 5IVE is a branded film project, dedicated to the launch of Wrigley’s 5ive React chewing gum in Russia, comprising five short films by Russian directors. The directors had complete freedom in choosing their plots and genres, actors and locations. The only condition for the films was to have a shot, in which the main character pulls out a black envelope with a Polaroid photo of themselves taken in that exact moment.

Executive producer: Artem Vasilyev
Producer: Karina Kabanova